Coke Pepsi Learn To Compete In India Case Study Solution and Analysis of Harvard Case Studies
We will look at the history of these to competitive giants and discuss how they have evolved over the years to become rivals in the 21st Century. Coke and Pepsi are not only in the beverage business they have branched out into other arenas to continue being the leaders in their market. Both companies do business all over the world; we will also look at how they size up internationally as well as nationally. We will look at production and cost in the short run and long run by analyzing each company economically.
Case Study Pepsi & Coca-Cola Learn To Compete in India Summary
The political environment in India has proven to be critical to company performance for both PepsiCo and Coca- Cola India. What specific aspects of the political environment have played key roles? Could these effects have been anticipated prior to market entry? If not, could developments in the political arena have been handled better by each company?
When first starting to use the Market Model for market simulation, it is easier to think about this famous competitive battle when there were only two competitive products the 6. The Market Map at the beginning of the Cola Wars looked like this:. Market Maps can start out to be very simple. If consumers cannot tell the difference in taste between the two in a blind taste test, then the only differentiating qualities are the product brands. Data from the market already gives us a lot of information that we can use to tune the Market Model.