Case study of coke and pepsi

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Consult more than documents with no limitation. These two protagonists of the cola market make for an interesting study as they pursue different strategies in their operations. Initially, we present the two companies and the market in which they are located through external diagnosis. Next, we analyze the strategy of each company and finally, we present a comparative analysis of these strategies. The paper's first objective is to analyze the external environment of the two groups. Before presenting the history of both groups, a brief review of the cola market in general will be discussed.
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Case Study on Coke versus Pepsi

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Pepsi is the non-alcohol soft drink, which is sold all over the world and belongs to the American company Pepsico. The history of Pepsi is quite long and dramatic. Caleb Bradham claimed that the drink possessed medical healing qualities and was extremely useful for digestion. The drink got its traditional name Pepsi-Cola in The company PepsiCo faced the problem of bankrupting twice. The first time, after the World War 1 the process on sugar became very high and the company could not afford buying it in the appropriate quantities required for the normal production. The second time PepsiCo bankrupted during the Great depression in the ies.
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Coke and Pepsi Case Study

Lee is a Masters in Management graduate who has been working as a freelance writer and researcher since Set in December , immediately following the merger announcement between PepsiCo Inc. Will the merger threaten Coca-Cola's historically stellar performance in terms of value creation? In a sense, EVA is the net present value of a project in capital budgeting. The concept behind EVA is to measure performance based on the value added during the period.
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New Coke never won market share in the true meaning. Though, Coca-Cola chose a different approach and made the challenge even tougher. From to 73 years , Coca-Cola had a fixed price and it only cost 5 cents. Today, due to the fierce competition with Pepsi their rivalry dates back to , Coca-Cola pricing strategy is strictly updated because if the prices between them noticeably change, then one of the brands will definitely suffer, and the other one will surely benefit.
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