Case study of loreal company

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It is in order to entrance the market quickly and sales the most suitable products. Problem Analysis The huge success of L'Oreal Plenitude in French as the premium skin product with "class to mass" strategy was the primary reason for L'Oreal to expand the product to US market. The company started to enter the US market skin care in through mass channel by introducing the entire product line 14 SKU's that had been developed in France, instead of launching the product one by one. Identify and discuss main ethical issues of this case in relation to the stakeholders. Your word limit must not exceed.
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THE L'OREAL COMPANY

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L’Oréal Masters Multiculturalism

Later, they spotted on China as a potential cosmetics market due to its extremely high population and entered the Chinese market to compete with other cosmetic brands as a late entrant. Moreover, according to the contracts, both the founders of Mininurse and Yue-Sai were required to never enter the cosmetics market. They are to be identified and analyzed in detail. Conclusion and recommendations will be given at the end of the report on how to well manage the two Chinese brands and make sustainable growth in the future. For example, keep the original cosmetics product packaging of Yue-Sai instead of re-packaging it due to the risk of losing brand loyalty.
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Case Study Of NYX Cosmetics Under L Oreal Company

However, serving regional and national markets requires the adaptation of products, services, and business models to local conditions. They are uniquely qualified to play several crucial roles: spotting new-product opportunities, facilitating communication across cultural boundaries, assimilating newcomers, and serving as a cultural buffer between executives and their direct reports and between subsidiaries and headquarters. At the heart of every global business lies a tension that is never fully resolved: Achieving economies of scale and scope demands some uniformity and integration of activities across markets.
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It is in order to entrance the market quickly and sales the most suitable products. Problem Analysis The huge success of L'Oreal Plenitude in French as the premium skin product with "class to mass" strategy was the primary reason for L'Oreal to expand the product to US market. The company started to enter the US market skin care in through mass channel by introducing the entire product line 14 SKU's that had been developed in France, instead of launching the product one by one. According to David , strategy analysis emphases on the long-term objective by spawning alternate strategies and picking strategies to carry out.
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