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Whirlpool Case Study
Washing Machines Essay | Cram
Household appliances make our everyday lives easier—when they work. We rely on our appliances for everything, from keeping our food fresh to keeping our clothes clean. When appliances shut down or malfunction, it becomes a major inconvenience in consumers lives and can cost manufacturers big in warranty claims. Design engineers must carefully design and select their components with reliability in mind to avoid these recalls and uphold the manufacturer's reputation. A washing machine is one of many appliances that customers rely upon to complete their everyday tasks.
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Washing Machine Case Study.docx
Extension product strategy or adaptation product strategy? Whirlpool has adopted a successful adaptation product strategy. When the company decided to globalize, they realized that each market required a different set of specifications to make the product successful. In order to keep costs down and increase productivity, they were able to streamline the design and production of the base of the product and adapt the special features that each country and market prefer.
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